Sharing a link on Instagram can be a bit tricky due to the platform’s limitations, but with a few simple steps, you can successfully share URLs with your followers. Here’s a comprehensive guide on how to add links to your Instagram posts:
Step 1: Open the Instagram App
The first step to sharing a link on Instagram is to open the Instagram app on your mobile device. Make sure you are logged into your account.
Step 2: Create a New Post
To add a link to your post, tap on the “+” icon at the bottom of the screen to create a new post. You can choose to upload a photo or video that you want to share.
Step 3: Access the Stickers Icon
Once you’ve selected your media, tap on the Stickers icon located in the top right corner of the screen. The Stickers icon is represented by a smiley face emoji.
Step 4: Scroll Down and Tap Link
After tapping on the Stickers icon, scroll down until you find the ‘Link’ option. Tap on the ‘Link’ option to proceed with adding your URL.
Step 5: Enter the URL
Once you’ve selected the ‘Link’ option, a text box will appear where you can enter the URL you want to share. Input the complete web address and ensure it is accurate.
Step 6: Tap Done
After entering the URL, tap on the ‘Done’ button to confirm and save the link to your post. You can then resize and reposition the link sticker on your media.
Step 7: Share Your Post
Once you’ve added the link to your post, you can proceed to add a caption, hashtags, and location tag as desired. When you’re ready, tap on the ‘Share’ button to publish your post with the link included.
Step 8: Encourage Interactions
When sharing a link on Instagram, make sure to encourage your followers to interact with it by including a call-to-action in your caption or through engaging visuals.
Step 9: Monitor Performance
After sharing a link, keep an eye on the performance metrics of your post using Instagram Insights or third-party analytics tools. Monitor clicks, engagement, and conversions from the shared link.
Step 10: Use Stories Swipe-Up Feature (if eligible)
If you have access to the swipe-up feature in Instagram Stories (usually available to accounts with 10k+ followers or verified accounts), you can directly link out to URLs in your Stories.
Step 11: Leverage Instagram Shopping Tags
If you’re a business account or an influencer promoting products, consider using Instagram Shopping Tags to link products directly to your posts for a seamless shopping experience.
Step 12: Stay Updated on Instagram Features
Instagram constantly updates its features and tools, so stay informed about new functionalities that may make it easier to share links or drive traffic to your external content.
